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03.11.2017

The System1 Guarantee : How? What? Why?

For as long as I have worked in this industry – both as a Marketing Leader and Ad Agency boss - there’s been a tension between creativity and the bottom line. The tools and channels change, but the arguments don’t. “Research ruins ideas!” “Awards are meaningless!” “Data makes us soulless number-crunchers!” “Social is self-indulgence!”
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